The ROI of employee perks: Beyond the numbers

IN Partnership with

A premium discount program can increase employee engagement, attract new talent while reducing turnover, complement financial literacy initiatives, and infuse your workplace culture with a powerful predictor of success: happiness

THE STATISTICS are plentiful: happy employees are more productive and creative. Positive mindsets at work increase innovation and engagement. Happy employees are good for retention and for an employer’s reputation – which entices new talent to your team. And partnering with a premium discount program can give workplaces the boost they need to reach that summit of success. With national coverage and a bilingual platform, offering brand names and local favourites both in-store and online, with a broad range of offers in travel, apparel, food and dining, entertainment, and home and living – to name just a few – Venngo’s WorkPerks® managed employee perks program has a little something for everyone. And this drive to cater to every taste and interest across different types of organizations, industries, and employees underpins the company’s approach to everything it does.

Venngo specializes in offering a wide array of perks and benefits, focusing on connecting consumers, organizations, and brands through valuable savings opportunities. With an extensive network spanning North America, Venngo curates top deals from both renowned global brands and cherished local establishments. Their platform is built on the principles of honesty, simplicity, and flexibility, continuously innovating to meet the diverse needs of their clients. By integrating cutting-edge technology, Venngo ensures a seamless experience for users seeking to maximize their benefits. This commitment to excellence and customer satisfaction underscores Venngo’s role as a leader in enhancing organizational and consumer connections through perks.

“We are constantly growing our value by consistently expanding our network of perks. We have dedicated Venngo AdPerks sales and success teams that keep very busy – new offers are added every day”

Sally Benn, Venngo

“We are constantly growing our value by consistently expanding our network of perks,” says Sally Benn, SVP group customers at Venngo. “We have dedicated Venngo AdPerks sales and success teams that keep very busy – new offers are added every day.”

A successful employee perks program requires organizational awareness, ongoing communications and support, timely presentation of offers, and a broad range of frequently refreshed valuable offers, accessed through an easy-to-use mobile app and website. Beyond offering the perks themselves, WorkPerks® is a fully managed solution that helps employers of all sizes customize the program to have the greatest impact on their unique workforces. Companies using WorkPerks® can expect a robust annual promotions calendar that outlines special offers, all of which are distributed directly to employees via in-app notifications and email. The calendar is populated with consumer-based and timely offers that align with consumer buying trends and the workforce’s preferences. To ensure the programs are performing monthly, quarterly, and annually, Venngo engagement reports are used to track new account registrations, program engagement, and usage trends. “Venngo closely analyses employee interest based on individual program usage, along with general consumer shopping trends, seasonality, and employee requests to ensure we have relevant offers available at all times,” Benn says, adding that, for example, over the past few months there’s been a steady increase in travel offers, while fitness club memberships are consistently strong. This data is taken into account and acted on to deliver the most in-demand perks to employees.

But for Benn, the real differentiator is the individualized attention that employers can expect to receive from the Venngo success team throughout the program. “Our customer success team monitors individual company program performance and uses best practices to create ongoing marketing plans to engage employees with the program,” she says. Overall, it’s Venngo’s commitment to choice that helps drive employee buy-in. The company serves a diverse range of employees – “All ages, genders, backgrounds, and career stages,” Benn notes – throughout North America, and this inclusive approach has been a key factor in the success organizations have experienced via WorkPerks®.

“Venngo has been operating for 24 years executing programs that are high value and low cost. We are constantly evolving to meet the changing needs of the organizations we work with”

From the offices of a Big Five bank to the frontline of a car manufacturer, the WorkPerks program has made a measurable difference in the employee experience. The Canadian bank, which had garnered numerous “Top Employer” awards, decided to take things a step farther and initiate a strategic campaign to boost the engagement of its 50,000-strong workforce. Understanding that authentic appreciation goes beyond work and that one of the major stressors in the current economy is monetary, the bank developed a holistic program that seamlessly integrated employee recognition with financial well-being. A cornerstone of this strategy was the WorkPerks platform, which offered group discounts that align with employees’ financial and personal goals. Over the six years that the bank has run the program, there has been an average of 6,400 new registrations annually, and from 2020 to 2023, participants in the program achieved a collective average of $12M in savings.

In both case studies, Venngo delivered more than awesome discounts. The comprehensive engagement reports from WorkPerks yielded critical insights into program usage, the estimated savings achieved, and the most popular categories, providing an effective means of evaluating the results of engagement initiatives. It’s a compelling narrative for organizations looking to elevate employee engagement initiatives with meaningful strategies – and to secure a return on their investment that goes beyond the numbers and infuses workplace culture with a simple but often elusive ingredient: happiness.

How does WorkPerks® work?

A tale of two workplaces

Published July 2, 2024

Big Five bank

registered accounts

61,000

Approximate average annual savings

$12m

The perks of employee perks

Sally Benn, Venngo

“Venngo has been operating for 24 years, executing programs that are high value and low cost,” says Benn. “Looking ahead, we aim to provide an ever-broader range of offers and new ways to redeem them. We are constantly evolving to meet the changing needs of the organizations we work with.” Venngo is always happy to showcase its top-tier support and best-in-class perks programs. Reach out today for more information.

Companies People Newsletter

About us Authors Privacy Policy Conditions of use Contact us RSS

In use for over

11 years

of employees signed up

97%

Canadian car manufacturer

For a certain top car manufacturer in an industry known for churn, losing top talent was not something they were willing to accept. To mitigate the impact of their non-traditional work environment and low recruitment rates, they decided to focus on increasing engagement strategies that met front-line employees where they are. Venngo recognizes how critical inclusivity is when it comes to recognizing people in the jobs they do, and diversity of options is one of the pillars WorkPerks is built on. For over 11 years, the car manufacturer has used WorkPerks as a key component of their engagement and retention strategy, and the results speak for themselves. Program uptake skyrocketed to 97 percent as employees enjoyed the platform’s on-site events, engagement drivers, physical communications, and support offerings. When WorkPerks was rolled out, it was embraced as part of an inclusive approach that actively involves valued members of the workforce – and that’s been a game-changer in combatting churn. The success that these two very different workplaces experienced illustrates that WorkPerks knows no bounds – it’s had a significant impact on workplaces, from small- and medium-sized tech companies that are drawn to its customizability and innovation, to a hospital looking to act on employee feedback, to a retailer with a goal of reducing turnover. Venngo separates itself from the pack by offering thoughtfully curated perks in consultation with employers, and invests a great amount of effort and detail in program management and delivery to ensure engagement with and ongoing value for employees.

Leveraged on-site events, engagement drivers, physical communications, and support offerings

News

Specialization

EVents

Best in HR

Resources

ASIA

Companies People Newsletter

About us Authors Privacy Policy Conditions of use Contact us RSS

News

Specialization

EVents

Best in HR

Resources

ASIA

About us Authors Privacy Policy Conditions of use Contact us RSS

Companies People Newsletter

Sally Benn, Venngo

IN Partnership with

Sally Benn, Venngo

ASIA

News

SPECIALIzATION

Events

Best in HR

Resources