Headquarters:
Markham, Ontario
Year founded:
1983
Number of employees:
259
Phone:
905 948 6724
Email:
tng@hyundaicanada.com
Website:
hyundaicanada.com
LinkedIn:
ca.linkedin.com/company/hyundai-auto-canada-corp-
“We have a relatively traditional benefits program, but it’s a very generous program that’s intended to fulfil the needs of all of our employees and their families”
Diana Godfrey,
Fidelity Canada
HYUNDAI AUTO CANADA
Don Romano
President and CEO
Ken Maisonville
Director, Sales
Christine Smith
Director, Marketing
Leadership
As president and CEO of Hyundai Auto Canada Corp. (HACC) since January 2014, Don Romano oversees the operational procedures and strategic implementation of the Hyundai and Genesis brands in Canada. His international experience and leadership style helped propel Hyundai to become one of the leading automotive brands and the second-largest electric vehicle distributer in Canada.
On the corporate level, he champions several initiatives focuses on developing a fair and inclusive corporate culture and strong employee engagement. These efforts have resulted in Hyundai earning multiple accolades from Great Place to Work.
Prior to his tenure with Hyundai Canada, he was a senior managing director and chief marketing officer with ALJ International, where he established Toyota Saudi Arabia. He also held senior positions with Nissan North America and Mazda Motor Company.
President and CEO
Don Romano
As director of sales at Hyundai Auto Canada (HAC), Ken Maisonville has led Hyundai towards becoming one of the top automotive brands in Canada. Throughout his notable 20+ years with the company, he has demonstrated his ability in national sales, product planning and business relations. Prior to his current role, Ken’s tenure at Hyundai has led him to gain experience in product planning, dealer development, corporate strategy and sales operations.
He holds an Honours Bachelor of Commerce degree from McMaster University, where he concentrated in finance, accounting and marketing.
Director, Sales
Ken Maisonville
Christine Smith’s career with HAC started five years ago when she brought her 20+ years of advertising and marketing experience to INNOCEAN Worldwide to handle the Hyundai and Genesis accounts. She acted as VP and SVP developing brand retail campaigns. In July 2021, Christine moved from INNOCEAN to director of marketing at HAC.
Since joining the company, Christine quickly went to work to bolster the Hyundai brand in Canada, most notably by being the champion and driver of its new partnership with the NHL and NHLPA, which took effect on July 1, 2022. She has also been tasked with running Canadian-made TV spots touting Hyundai’s leadership in electrification, a successful campaign that has been in circulation for four months.
Director, Marketing
Christine Smith
“We have a relatively traditional benefits program, but it’s a very generous program that’s intended to fulfil the needs of all of our employees and their families”
Diana Godfrey,
Fidelity Canada
“From an HR perspective, mental health and wellbeing is still top of mind for us … To build awareness and eliminate the stigma, Fidelity has been involved with CAMH and has hosted training for our employees for years”
Diana Godfrey,
Fidelity Canada
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“From an HR perspective, mental health and wellbeing is still top of mind for us … To build awareness and eliminate the stigma, Fidelity has been involved with CAMH and has hosted training for our employees for years”
Diana Godfrey,
Fidelity Canada
“We have a relatively traditional benefits program, but it’s a very generous program that’s intended to fulfil the needs of all of our employees and their families”
Diana Godfrey,
Fidelity
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Michel Poirier
Director, Customer Experience and Aftersales
For the past five years, Michel Poirier has been the director of customer experience and aftersales at HAC. By reporting to the president and CEO, he is responsible for leading Hyundai’s customer experience and aftersales initiatives.
Michel has close to 30 years of experience working in the automotive industry, with some notable roles such as national manager, accessories at GM Canada and sales manager at Chevrolet Cadillac. He brings this experience to Hyundai where he leads a dedicated team in aftersales.
He received his Bachelor’s of Business Administration, with a concentration in Marketing, from Northwood University and his MBA from the Université de Montreal.
Director, Customer Experience and Aftersales
Michel Poirier
Lawrence Hamilton
Executive Director, Genesis Brand
Lawrence Hamilton joined HAC in 2015 and was appointed executive director of marketing in February 2021. He is responsible for the traditional and digital marketing and customer engagement processes. He spearheaded the instrumental creation of a digital business development function, which today positions Hyundai Canada at the forefront of automotive retailing.
Lawrence is a seasoned marketer with over 20 years of experience in the automotive industry. In 2001, he joined Mitsubishi Motors, undertaking both sales and marketing roles. In 2004, he joined Kia Motors (UK) as general manager of marketing before being promoted to marketing director in 2012. In 2013, he left to oversee marketing of the Toyota brand in Saudi Arabia as director of marketing communications with the Abdul Latif Jameel Group, his most recent position prior to Hyundai.
Executive Director, Genesis Brand
Lawrence Hamilton
Hyundai Auto Canada (HAC) is a subsidiary of Hyundai Motor Company of Korea. HAC markets a full line-up of vehicles – from subcompact to premium sedans to sports utility and crossovers – in Canada. The company is committed to providing world-class, well-engineered products paired with a customer shopping and ownership experience that surpasses expectations.
At HAC, employee engagement is a top business objective. Hyundai offers a comprehensive and inclusive benefit program that includes health, life, group RRSP, and disability plans. The company also offers a program that allows employees to lease vehicles at an attractive rate, which includes insurance and maintenance. Over the past year, HAC launched several new and enhanced benefits in various areas. Its biggest additions are DEI initiatives to support a more inclusive benefit program. The company now offers benefit options that support non-traditional family units and LGBTQ2+ members, including gender affirmation, fertility treatment, and surrogacy benefits. It also introduced parental leave top-up (for both the birthing and non-birthing parents), compassionate care leave top-up, and family caregiver leave top-up. Other enhancements include increased amounts for its health spending account, personal spending account, and orthodontics coverage.
Understanding that bereavement practices vary by culture, including Indigenous populations, HAC has increased the number of paid days off for bereavement leave to be inclusive of all cultural and healing traditions. To further support employees’ physical and mental wellbeing, 10 paid wellness days are now available annually and mental health coverage has increased to $1,500 per year.
“From an HR perspective, mental health and wellbeing is still top of mind for us … To build awareness and eliminate the stigma, Fidelity has been involved with CAMH and has hosted training for our employees for years”
Diana Godfrey,
Fidelity Canada
Steve Flamand
Director, Product and Corporate Strategy
Kirk Merrett
Director, HR and Administration
Peter Lettieri
Partner
Kimi Shah
Partner
Steve Flamand is the director of product planning and corporate strategy at HAC, a position to which he was appointed in 2018. He leads the strategic direction of Hyundai’s vehicle lineup in Canada and is responsible for product portfolio activities, research and forecasting functions in the Canadian market.
Prior to joining Hyundai, he was General Motors’ executive regional director for Eastern Canada. During his 16 years with General Motors, he has been strengthening his product experience under different positions and leading teams in the US, China, Switzerland, Germany and South Korea to further solidify the brand presence and market share of Chevrolet.
Director, Product and Corporate Strategy Partner
Steve Flamand
Kirk Merrett is the director of human resources and administration at HAC. Since joining the company in 2013, Merrett he been leading the strategic development of the HR function to promote maximum effectiveness in Hyundai’s diverse workforce and directing the inclusive philosophy for attracting and retaining the best talent. He draws from a deep level of expertise through over 20 years of experience in organizational management and corporate governance.
Kirk strongly believes in the personal and professional benefits of corporate social responsibility, and is directly involved in a number of organizations. He and his team have driven a number of youth-targeted CSR initiatives focused on diversity, equity and inclusion, most notably with BGC Canada, for which Hyundai Canada is a title sponsor.
Prior to joining Hyundai, he served as an HR senior executive for Mitsubishi Canada and Eddie Bauer of Canada.
Director, HR and Administration
Kirk Merrett
Peter advises clients on a wide variety of commercial disputes, with a particular focus on building and construction, shareholder and contract disputes. He works closely with developers, builders, other building professionals, directors and shareholders, as well as private clients from a range of industries to resolve their disputes through litigious and non-litigious means, including alternative dispute resolution processes and strategic negotiation.
Partner
Peter Lettieri
Kimi leads the Estate Planning and Wealth Protection team and is a member of the Society of Trust and Estate Practitioners. She understands the complex and delicate nature of family estate planning, the technical requirements around probate and estate administration, and the importance of preserving wealth for future generations. Her advice is accurate, commercial, strategic and tailored to each situation.
Partner
Kimi Shah
Steve Flamand
Director, Product and Corporate Strategy
Kimi Shah
Partner
Peter Lettieri
Partner
Kirk Merrett
Director, HR and Administration
Steve Flamand is the director of product planning and corporate strategy at HAC, a position to which he was appointed in 2018. He leads the strategic direction of Hyundai’s vehicle lineup in Canada and is responsible for product portfolio activities, research and forecasting functions in the Canadian market.
Prior to joining Hyundai, he was General Motors’ executive regional director for Eastern Canada. During his 16 years with General Motors, he has been strengthening his product experience under different positions and leading teams in the US, China, Switzerland, Germany and South Korea to further solidify the brand presence and market share of Chevrolet.
Director, Product and Corporate Strategy
Steve Flamand
Kirk Merrett is the director of human resources and administration at HAC. Since joining the company in 2013, Merrett he been leading the strategic development of the HR function to promote maximum effectiveness in Hyundai’s diverse workforce and directing the inclusive philosophy for attracting and retaining the best talent. He draws from a deep level of expertise through over 20 years of experience in organizational management and corporate governance.
Kirk strongly believes in the personal and professional benefits of corporate social responsibility, and is directly involved in a number of organizations. He and his team have driven a number of youth-targeted CSR initiatives focused on diversity, equity and inclusion, most notably with BGC Canada, for which Hyundai Canada is a title sponsor.
Prior to joining Hyundai, he served as an HR senior executive for Mitsubishi Canada and Eddie Bauer of Canada.
Partner
Denise Wightman
Peter advises clients on a wide variety of commercial disputes, with a particular focus on building and construction, shareholder and contract disputes. He works closely with developers, builders, other building professionals, directors and shareholders, as well as private clients from a range of industries to resolve their disputes through litigious and non-litigious means, including alternative dispute resolution processes and strategic negotiation.
Partner
Peter Lettieri
Kimi leads the Estate Planning and Wealth Protection team and is a member of the Society of Trust and Estate Practitioners. She understands the complex and delicate nature of family estate planning, the technical requirements around probate and estate administration, and the importance of preserving wealth for future generations. Her advice is accurate, commercial, strategic and tailored to each situation.
Partner
Kimi Shah
Steve Flamand
Director, Product and Corporate Strategy
Peter Lettieri
Partner
Kirk Merrett
Director, HR and Administration
Kimi Shah
Partner
Steve Flamand is the director of product planning and corporate strategy at HAC, a position to which he was appointed in 2018. He leads the strategic direction of Hyundai’s vehicle lineup in Canada and is responsible for product portfolio activities, research and forecasting functions in the Canadian market.
Prior to joining Hyundai, he was General Motors’ executive regional director for Eastern Canada. During his 16 years with General Motors, he has been strengthening his product experience under different positions and leading teams in the US, China, Switzerland, Germany and South Korea to further solidify the brand presence and market share of Chevrolet.
Director, Product and Corporate Strategy
Steve Flamand
Kirk Merrett is the director of human resources and administration at HAC. Since joining the company in 2013, Merrett he been leading the strategic development of the HR function to promote maximum effectiveness in Hyundai’s diverse workforce and directing the inclusive philosophy for attracting and retaining the best talent. He draws from a deep level of expertise through over 20 years of experience in organizational management and corporate governance.
Kirk strongly believes in the personal and professional benefits of corporate social responsibility, and is directly involved in a number of organizations. He and his team have driven a number of youth-targeted CSR initiatives focused on diversity, equity and inclusion, most notably with BGC Canada, for which Hyundai Canada is a title sponsor.
Prior to joining Hyundai, he served as an HR senior executive for Mitsubishi Canada and Eddie Bauer of Canada.
Director, HR and Administration
Kirk Merrett
Peter advises clients on a wide variety of commercial disputes, with a particular focus on building and construction, shareholder and contract disputes. He works closely with developers, builders, other building professionals, directors and shareholders, as well as private clients from a range of industries to resolve their disputes through litigious and non-litigious means, including alternative dispute resolution processes and strategic negotiation.
Partner
Peter Lettieri
Kimi leads the Estate Planning and Wealth Protection team and is a member of the Society of Trust and Estate Practitioners. She understands the complex and delicate nature of family estate planning, the technical requirements around probate and estate administration, and the importance of preserving wealth for future generations. Her advice is accurate, commercial, strategic and tailored to each situation.
Partner
Kimi Shah
Sarah M Stewart
Associate Vice President,
Leasing and Call Centre Operations
Karen Bannister, CM
Vice President, Marketing
Dave Longbottom
Chief Technology Officer
Alex Ventura
Head of Marketing
Damian Palovick
Senior Vice President of Underwriting
AXA XL – Delegated Authority Programs, North America
Dr. Mary Lavoie
Head of Risk Management and Senior Vice President
AXA XL – Delegated Authority Programs, North America
Mark Bernacki
Chief Underwriting Officer
Ryan Armijo
Chief Operating Officer, Underwriting Division
Bob Petrilli
President, Underwriting Division
“We view the law differently through our collective experiences. We have expertise in wide-ranging sectors that enable us to offer outstanding commercial, property and dispute resolution advice as well as acting for families with family law, estate planning and generational wealth protection,” Burchartz explains.
The lawyers at KKI offer considerable commercial and legal experience in many industry sectors, including building and construction, real estate, motorsport, business and private advisory, and professional services. In commercial law, KKI advises on asset protection and risk management; business structuring; succession and transactions; commercial agreements and contracts; corporate governance; business mergers; sale and purchases; trusts; and navigating commercial, consumer and privacy law.
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