Profile
“My strongest professional quality is my ability to build trust and long-term relationships, whether with clients, colleagues, or stakeholders”
Danny Ibrahim,
KeyRate Mortgage
Jennifer Bouyoukos is chief people officer at PureFacts, a global wealthtech company, where she is leading organizational transformation and growth. A multi-award-winning HR leader with over 25 years of international experience, she has worked with high-performing companies across media, technology, and financial services, including Entertainment One, SAP, RBC, Manulife, Kobo, and Workbrain.
Bouyoukos has been recognized as one of the Top 100 HR Leaders Globally by HRD and among the Top 50 Women Leaders in Toronto. Her career spans Canada, the US, the UK, EMEA, and APAC, where she has led international expansions and over 20 M&A transactions – four among the largest tech and media exits in Canadian history.
She is proud to have led teams recognized with Canadian HR Team of the Year Excellence Awards (twice) and Corporate Social Responsibility Excellence Awards, and was nominated for Canada’s Most Admired CPCO in 2024. Her expertise includes organizational development, total rewards, executive development, talent strategy, and employee experience.
Jennifer is also a board advisor to Private Equity and HR Tech Start Ups Kobo sale was 315M, an angel investor, and an advocate for DEIB. She is dedicated to mentoring the next generation of HR leaders and creating inclusive, high-performing workplaces.
48 Yonge Street Suite 400, Toronto, ON M5E
647 984 3049
jennifer.bouyoukos@purefacts.com
linkedin.com/in/jbouyoukos
purefacts.com
Jennifer Bouyoukos
Chief People Officer
PureFacts
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Bio
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Profile
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Bio
Milestones
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Bio
Milestones
“I’ve always believed that if you love what you do, you’ll never settle, and that attitude has guided every decision I’ve made”
Danny Ibrahim,
KeyRate Mortgage
2001–2011
2011–2012
2012–2015
2018–2022
2023–Present
Early career: HR leadership roles at Workbrain, Jana Software, SAP, and Manulife, building global talent strategies and organizational development expertise.
2001–2011
High-growth tech: vice president and CPO at Kobo, scaled HR through 72 percent workforce growth, supported international expansion, and led the people side of Rakuten’s $350-million acquisition
2011–2012
Financial services and enterprise scale: head of global talent strategies at RBC, transforming global recruitment (13,000 hires/year), modernizing processes, and driving cost savings
2012–2015
2018–2021: Media and global expansion: EVP and CHRO at Entertainment One, leading a 50-person HR team across 1,400 employees worldwide; stewarded eOne through Hasbro’s $6-billion acquisition and multiple global M&A deals
2021: 100 HR Leaders HRD
2022: Canadian HR Team of the Year Excellence Award, Corporate Social Responsibility Excellence Award
2018–2022
2023: Top 50 Women Leaders Toronto, Top HR Leader in Canadian Tech
2024: Corporate Social Responsibility Award, Nominee for Canada’s Most Admired CPCO Award
2024: Nominee for Canada’s Most Admired CPCO Award
Current role: chief people officer at PureFacts, driving organizational transformation, growth, and cultural change while advising boards, startups, PE/VC firms, and mentoring the next generation of HR leaders
2023–Present
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
Aug 2022
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
As a founding member of WOW! (Women. Opportunity. Winning.), an employee resource group created for all women of Ryan Specialty, Phillips Topping has long championed for women in the industry.
“It’s very important to set an example and to not only inspire but mentor other females,” she adds.
In addition to her sharp marketing eye, the key to Phillips Topping’s success lies in her high-energy approach and positive attitude.
“As the leader of a team, it’s important to motivate and encourage your team members. People work very hard and do their best and it’s important to recognize these efforts. For my career overall, my attitude has been one of curiosity. The more you can learn, the better you’ll understand the business, and then the deeper your knowledge will become, making you a better team member.”
Chief underwriting officer of executive risk at Chubb
President of financial insurance solutions at Kemper
Chief underwriting officer at Axis Capital
CEO of global Insurance at Endurance
CEO of global Insurance at Sompo International
A significant part of his focus today is staying ahead of regulatory change while maintaining a seamless client experience. He tracks updates from regulators and lenders closely and works with his teams to adjust systems as needed.
“My approach to my role and my career has always been rooted in passion, focus, and a relentless pursuit of excellence,” he says. “I’ve never been driven solely by profit or business metrics. I believe in hiring great talent, trusting them, and pushing boundaries because innovation doesn’t come from playing it safe.”
His experience isn’t limited to Canada. Ibrahim has worked in the US and UAE, which shaped his global perspective and comfort with adapting to different markets. He thrives on risk, viewing setbacks as stepping stones to progress.
“I’ve always believed that if you love what you do, you’ll never settle, and that attitude has guided every decision I’ve made,” he adds.
That outlook continues to guide his work and reflects his broader goal of helping move the industry forward. Through his brokerage, lending company, and legal services, Ibrahim is focused on creating long-term value for his clients, his teams, and others working in the field.