Headquarters:
Level 21/400 George Street, Brisbane, QLD 4000
Year founded:
1964
Number of employees:
200
Phone:
+64 0800 806 328
Email:
info@flf.nz
Website:
farmlandfoods.co.nz
LinkedIn:
https://www.linkedin.com/company/farmland-foods-new-zealand/
“Having four insurance designations, and the wealth of knowledge that comes with it, enables me to better counsel customers regarding the importance of having the appropriate insurance coverage”
Saray Uribe,
CharSan Insurance & Consulting
Eddie Davis
Managing Director
Robbie Dale
National Sales and Marketing Manager
Joanne Varney
HR and Administration Manager
Leadership
Having dedicated more than 25 years to Farmland Foods, Eddie brings unparalleled industry knowledge and leadership expertise to his role as Managing Director. Working across various areas of the business, Eddie possesses a unique depth of knowledge that informs his leadership approach and has been instrumental in shaping the company’s success. By fostering a culture of accountability, collaboration and innovation, Eddie empowers our team to achieve outstanding results while maintaining our strong reputation for quality and service.
Managing Director
Eddie Davis
With a focus on long-term brand positioning and sales growth, Robbie leads our National Sales and Marketing efforts with a strategic and results-driven approach. Robbie has a strong background in sales leadership and brand development and creates data-driven strategies that enhance customer relationships and market penetration. Robbie has fostered a high-performing team culture, and under his leadership, Farmland continues to grow, innovate and strengthen our market presence.
National Sales and Marketing Manager
Robbie Dale
As Human Resource Manager, Joanne plays a pivotal role in shaping the culture at Farmland. With nearly 20 years of dedicated service to Farmland, Joanne possesses a deep and well-rounded knowledge of our people, our challenges and our business. With a passion for employee engagement and aligning people strategies with business objectives, Joanne leads by example, ensuring that our company values are embedded in every aspect of our operation, and that we remain an employer of choice.
HR and Administration Manager
Joanne Varney
“Having four insurance designations, and the wealth of knowledge that comes with it, enables me to better counsel customers regarding the importance of having the appropriate insurance coverage”
Saray Uribe,
CharSan Insurance & Consulting
Leadership
“A true leader can see potential in different employees, regardless of their position. Listening and recognizing the value of each individual not only inspires them but also makes them grow professionally”
Saray Uribe,
CharSan Insurance & Consulting
Leadership
Aaron Sanderson
Senior Vice President and Chief Financial Officer
Aaron Sanderson is responsible for overseeing Symcor’s financial and risk management operations in alignment with the company’s overarching vision and mission. He joined Symcor in 2016 as vice president of finance, bringing with him a wealth of experience in managing financial operations and a track record of successfully enabling growth and sales activities to deliver strong results.
With over 20 years of expertise in functional finance spanning diverse industries, Sanderson is an exceptional leader with a razor-sharp focus on generating results. Prior to Symcor, he held roles at organizations, including Deloitte, Atomic Energy of Canada, and Brewers Retail/Brewers Distributor.
Senior Vice President and Chief Financial Officer
Aaron Sanderson
Paul MacDonald
Senior Vice President and Chief Information Officer
Paul MacDonald is responsible for developing and executing Symcor’s market-driven technology strategy and managing the technical support and core application teams. He began working with Symcor as a consultant in 2015 before being appointed to his current position in 2016.
MacDonald has extensive experience as a business and information technology executive from his time as senior vice president and chief information officer at Farm Credit Canada, and vice president at Ipsos-Reid.
Senior Vice President and Chief Information Officer
Paul MacDonald
At Farmland Foods, we’ve been crafting top-quality smallgoods since 1964, growing into one of New Zealand’s leading producers while staying true to our family-owned values.
We are privileged to employ a team of around 200 staff and take pride in producing premium meats, delivering outstanding service, and setting new benchmarks for quality every day.
Our passion for our people is at the heart of everything we do, and with the fourth generation now part of the business, our commitment to bringing families together through great food is stronger than ever.
Saba Shariff
Senior Vice President, Chief Strategy, Product and Innovation Officer
Elisabeth Demone
Senior Vice President, Chief Legal Officer and Secretary
Dan Draper
Group Chief Underwriting Officer
Simon Williams
Chief Strategy & Distribution Officer, Arch Insurance International
and Active Underwriter, Syndicate 1955
Saba Shariff oversees multiple teams responsible for designing and launching innovative products that address industry-wide challenges, along with a mandate for charting Symcor’s corporate strategy towards continued growth. Saba joined Symcor in 2002 and held progressive senior positions thereafter.
Prior to joining Symcor, she had previous experience in both start-ups and telecommunications. Named as one of Canada’s Top 50 Women in Fintech in Canada, Shariff is a sought-after public speaker who shares insights on topics such as open banking, innovation, and women in technology in the Canadian financial industry.
Senior Vice President, Chief Strategy, Product and Innovation Officer
Saba Shariff
Elisabeth Demone oversees the company’s legal, contractual, and regulatory functions in addition to guiding governance matters as secretary to the board of directors. She joined Symcor in 2010, holding progressively senior positions.
Prior to joining Symcor, Demone worked at John Deere Credit and Stikeman Elliott LLP. She earned her LLB from Osgoode Hall Law School at York University and holds a BA in Psychology from the University of Western Ontario. She previously served as a director on the board of the Canadian Technology Law Association.
Senior Vice President, Chief Legal Officer and Secretary
Elisabeth Demone
Dan Draper was appointed group chief underwriting officer in September 2022. He had previously served for more than two years as group head of underwriting at AXIS. Prior to that, he had been group chief risk and actuarial officer at VIBE. Before joining VIBE, Draper spent eight years with AXIS, holding a number of leadership roles that included group chief actuary, chief risk analytics officer, and insurance segment chief risk officer. Before that, he held managerial positions at the Financial Services Authority, XL Capital, and EY.
Group Chief Underwriting Officer
Dan Draper
Kimi leads the Estate Planning and Wealth Protection team and is a member of the Society of Trust and Estate Practitioners. She understands the complex and delicate nature of family estate planning, the technical requirements around probate and estate administration, and the importance of preserving wealth for future generations. Her advice is accurate, commercial, strategic and tailored to each situation.
Partner
Kimi Shah
Kimi leads the Estate Planning and Wealth Protection team and is a member of the Society of Trust and Estate Practitioners. She understands the complex and delicate nature of family estate planning, the technical requirements around probate and estate administration, and the importance of preserving wealth for future generations. Her advice is accurate, commercial, strategic and tailored to each situation.
Partner
Kimi Shah
Kimi leads the Estate Planning and Wealth Protection team and is a member of the Society of Trust and Estate Practitioners. She understands the complex and delicate nature of family estate planning, the technical requirements around probate and estate administration, and the importance of preserving wealth for future generations. Her advice is accurate, commercial, strategic and tailored to each situation.
Partner
Kimi Shah
Sarah M Stewart
Associate Vice President,
Leasing and Call Centre Operations
Karen Bannister, CM
Vice President, Marketing
Dave Longbottom
Chief Technology Officer
Alex Ventura
Head of Marketing
Damian Palovick
Senior Vice President of Underwriting
AXA XL – Delegated Authority Programs, North America
Dr. Mary Lavoie
Head of Risk Management and Senior Vice President
AXA XL – Delegated Authority Programs, North America
Mark Bernacki
Chief Underwriting Officer
Ryan Armijo
Chief Operating Officer, Underwriting Division
Bob Petrilli
President, Underwriting Division
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Broker communication, training and development
BDM support
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Broker's Pick – Personal Accident and Illness Insurance
Brokers’ Pick – Professional liability
Small business
Medal
Overall service level
Broker communication, training and development
BDM support
Turnaround time – claims
Broker's Pick – Personal Accident and Illness Insurance
Brokers’ Pick – Professional liability
Small business
“A true leader can see potential in different employees, regardless of their position. Listening and recognizing the value of each individual not only inspires them but also makes them grow professionally”
Saray Uribe,
CharSan Insurance & Consulting
“Having four insurance designations, and the wealth of knowledge that comes with it, enables me to better counsel customers regarding the importance of having the appropriate insurance coverage”
Saray Uribe,
CharSan Insurance & Consulting
“A true leader can see potential in different employees, regardless of their position. Listening and recognizing the value of each individual not only inspires them but also makes them grow professionally”
Saray Uribe,
CharSan Insurance & Consulting
